This course helps authors define a clear, intentional brand by making concrete choices about visual identity, tone, and presentation. By the end, students will have selected brand colors, fonts, and foundational style elements that align with their genre, goals, and long-term career.
Lessons
- Lesson 1: What Author Branding Actually Is (and What It Isn’t)
- Lesson 2: Brand Foundations — Audience, Genre, and Promise
- Lesson 3: Color Psychology for Authors (Choosing With Intention)
- Lesson 4: Fonts, Typography, and Readability
- Lesson 5: Visual Style Beyond Color and Fonts
- Lesson 6: Looking Professional on Any Budget
- Lesson 7: Brand Consistency Across Platforms
- Lesson 8: Your Brand Is Allowed to Evolve
- Lesson 9: Brand Documentation and Next Steps
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Author Branding 101: What’s In a Brand?
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